Gold Investment
Case Study
How we helped a gold broker reach almost 1 million more potential customers in just 6 months
Increase in impressions
+ 940,000
Increase in organic traffic
+ 25%
Increase in transactions
+ 146%
Increase in goal completions
+ 118%
The challenge
Working with the investment team, our research revealed several key issues affecting their market position:
- High-value investment topics (like gold coins and gold types) weren’t being covered effectively
- Multiple pages were competing for essential investment terms
- Content needed more depth to demonstrate expertise, experience, and trustworthiness to both Google and potential investors
- The investment journey from research to purchase wasn’t clearly mapped out
Where we focussed:
- Update existing content to better align with current market insights and investor needs
- Remove or redirect content to strengthen topical authority in precious metals investment
- Create new, authoritative content around core investment concepts like portfolio diversification, precious metal storage, and market timing
